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Case studies

Selected work across five product challenges.

Each case study follows the same five-stage process: problem definition, discovery, ideation, delivery, and iteration. A few are intentionally general, due to company confidentiality.

FintechMarmalade

Reduced Steps to Application Outcome

  • 70%Reduction in steps to application outcome
  • 20%Increase in supplier acquisition (YoY)
  • 25%Increase in cash-in potential within 30 days
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FintechMarmalade

Redesigned Website to Convert Intended Customers

  • 40%Calculator-to-lead-gen conversion
  • 50%Increase in engaged sessions (YoY)
  • 3%Increase in web conversion (YoY)
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ProductivityDocuSign

Accelerated Mobile Onboarding Activation

  • $75KIncremental revenue from in-app upsell
  • 15%Increase in account creations
  • 3×Trial-signup conversion
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ProductivityDocuSign

Scaled Self-Service via Chat

  • 20%Increase in product conversions
  • $155KRevenue captured via chatbot
  • 30%Reduction in chat drop-off
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TravelExpedia Group

Powered Traveller Personalisation with ML

  • 10%Increase in suggestion conversion (QoQ)
  • 2×Click-through on personalised suggestions
  • 85%Journey touchpoint coverage
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At the intersection of strategy, design, and engineering.