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Case studies

Selected work across five product challenges.

Each case study follows the same five-stage process: problem definition, discovery, ideation, delivery, and iteration. A few are intentionally general, due to company confidentiality.

FintechMarmalade

Reduced Steps to Application Outcome

  • 70%Reduction in steps to application outcome
  • 3.2×Onboarding completion rate
  • 48%Increase in cash-in potential within 30 days
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FintechMarmalade

Redesigned Website to Convert Intended Customers

  • 40%Calculator-to-lead conversion
  • 50%Increase in engaged sessions (YoY)
  • 2×Lead-gen form submissions (YoY)
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ProductivityDocuSign

Accelerated Mobile Onboarding Activation

  • 56%Increase in account creations
  • 2.8×Trial signup conversion
  • 58%First-use engagement uplift
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ProductivityDocuSign

Scaled Self-Service via Chat

  • 42%Increase in engaged chats
  • 3.5×Plans purchased via chat
  • 29%Reduction in chat drop-off
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TravelExpedia Group

Powered Traveller Personalisation with ML

  • 34%Recommendation conversion rate (projected)
  • 2.1×Click-through on personalised suggestions (projected)
  • 85%Journey touchpoint coverage (projected)
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At the intersection of strategy, design, and engineering.